Strategy for Improving Tila Fish Cultivation Businesses (Oreochromis niloticus) In South Bolaang Mongondow District

Abstract

Research on tilapia cultivation business strategies was carried out from June to August 2023. The research location is South Bolaang Mongondow Regency. Freshwater cultivation as a production activity is oriented towards providing and multiplying seeds, growing them well, reducing mortality and improving quality so that they can be sold and make a profit. Freshwater aquaculture production activities are carried out starting from seeding, nursery and grow-out. The selection of production activities can take into account several things, including commodities, mastery of technology, availability of land, capital, and others. The results of the interviews and questionnaires were then analyzed using the SWOT method.

Data Analysis To determine the characteristics of fish entrepreneurs and the profiles of farmers, qualitative descriptive analysis was used. The data is displayed in the form of tables or figures, including: age, length of education, business experience, number of family dependents, business scale, use of capital, and number of workers. Meanwhile, to formulate business development strategies, SWOT (Strength, Weaknesses, Opportunities, etc.) analysis is used. Threats) which will make it easier to formulate various new strategies by grouping each problem.

Based on the results of research on strategies for increasing tilapia cultivation businesses in South Bolaang Mongondow Regency, several things can be concluded as follows:

The condition of tilapia farmers in South Bolaang Mongondow Regency is in quadrant I with coordinates (0.05:0.15), indicating that this cultivation business has great opportunities and strengths. The right alternative strategy to apply in business development is to use strategySO. After combining strength with opportunity and strategySO(Strength - Opportunity), then the factors that must be maintained to be able to take advantage of existing opportunities are obtained, namely: (1) Utilizing the potential of a fairly large pond area and the large number of fish farmers by means of fisheries extensification, namely increase productivity and income from cultivation by expanding cultivation land to meet market needs, (2) Increasing cooperation in cultivation development, (3) Increasing the role of cultivator institutions and the government to optimize the performance of pokdakan through training to optimize and increase production. Internal and external factors that are very prominent in the tilapia cultivation business strategy in South Bolaang Mongondow Regency are: tilapia fish commodities that are easy to cultivate, the existence of empowerment programs from regional and village governments, low levels of education, dependence on commercial feed, demand for fish in these days are great, cultivation is not a priority business and feed prices are high.There are obstacles in the strategy for developing freshwater fish cultivation in South Bolaang Mongondow Regency from various sectors. These include natural factors, business capital, marketing strategies, and skills in developing a freshwater fish cultivation business. This means that the obstacles experienced by freshwater fish cultivators in the fish cultivator group are internal and external.