The Effect of Service Quality and Price Perceptions on Grab-Food Customer Loyalty” (Case Study on Manado State University Students, Grab-Food Users in the Covid Era 19)

Abstract

This study aims to determine the effect of service quality in the Covid-19 pandemic era on Grab-Food customer loyalty; the effect of price perception in the Covid-19 pandemic era on Grab-Food customer loyalty; the influence of service quality and price perception in the Covid-19 pandemic era on Grab-Food customer loyalty. This study uses quantitative research where the research sample consists of 100 respondents from Grab-Food customers at Manado State University. In this study, we will analyze the data using SPSS Version 26. The results of this study indicate that service quality partially has a positive and significant effect on Grab-Food customer loyalty at Manado State University students; Price perception has partially positive and partial effect on Grab-Food customer loyalty to Manado State University students;