Strategic Management Weaknesses and Strengths of the Company

Abstract

Strategic management is the art and science of formulating, implementing, and evaluating cross-functional decisions that can enable an enterprise to achieve its goals. Strategic management is the process of setting organizational goals, developing policies and plans to achieve these goals, and allocating resources to implement policies and plan for achieving organizational goals. Strategic management combines the activities of various functional parts of a business to achieve organizational goals. The writing method used by the author in writing this paper is the method of literature by browsing the internet and other sources to obtain data for the preparation of this scientific article. The sales and sales promotion approach will be effective and efficient if it is designed by applying a regionalization pattern or applied in certain areas or regions. Unilever has implemented a regionalization pattern because Unilever already has factories or company branches in each country.