Specific Aspects of The Use of The Imperative in Advertising Texts
Keywords:
imperative, informative-illustrative function, argumentative-rhetorical, semantic, communicative actions.Abstract
In advertising texts, the imperative is often employed to create a sense of urgency or command, prompting immediate action from the audience. It directs consumers to take specific actions, such as "Buy now," to drive engagement and sales. The tone is typically assertive, aiming to persuade and influence consumer behavior directly. The imperative also facilitates concise and impactful messaging, helping advertisers convey a clear call-to-action within limited space or time.
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