Some comments on advertising discourse

Abstract

This article reflects the information about the concept of the advertising text, its formation, and the factors influencing the advertising discourse. In addition, the harmonization of the communicative essence of the text is determined explicitly for all participants of the communicative activity, the communicative situation and, at the same time, information about the environment in which it exists, its functions. the integration of the communicative nature of the text brings this field into the range of interests of all humanities. It is in this article that the term discourse means oral communication as an interaction under certain conditions, implies the procedural nature of the event, the discourse is interpreted as a flow of speech actions, and the text is the result of this process.

Together with the above information, in the essence of this article, the advertising text reveals the main content of the advertising message, the task of the text is to attract the attention of the potential buyer with its appearance, to interest him in the content with broader concepts, and in conclusion, try to convince him to buy the offered product was also analyzed. Another point to consider, this article clarifies the notions that the advertising discourse is effective in terms of impact, and the meaning is clearly and succinctly expressed, along with the inclusion of the title, main text, and slogan among the main structural elements of advertising texts.