THE EMERGENCE OF NEO-NOMINATIONS AND NEOLOGISMS IN ENGLISH BUSINESS DISCOURSE

Abstract

This article touches upon such linguistic and philological issues as the development of business discourse in the contemporary business environment, the proliferation and increase of business neologisms in English-language business discourse. The article analyzes the current trends in word formation, examines the main characteristics and features of new lexical units, identifies currents and factors that have the greatest impact on the emergence of new forms, processes, and their differentiation by finding clear and correct nominations characterizing them. Particular attention is paid to the study and definition of discourse as a relatively new concept in the linguistic environment, as well as its separate type, English-language business discourse, which English business discourse is gaining popularity due to the development of the business world in all countries and the need to negotiate and communicate in international language.