First Ultramodern, Neuromarketing Research on Lying and Propaganda to Study Brain Impulses with Neurofeedback and Biofeedback Devices

Abstract

Modern challenges of psychological warfare and the role of PR and marketing in the process of psychological war were focused on in my work. I will also describe my attempt to use such an important method as neurofeedback. I will share aspects of my research. First time in Georgia I will conduct the first ultra-modern research in study and propaganda to study brain impulses. Simultaneously, remote research has been conducted, which I named “research of fake” that has already involved 1760 participants and that becomes the subject for discussion.

On the other hand, I will pay attention to the importance of information-psychological warfare, consider various terms, try to introduce the new term “security marketing” and touch upon it in terms of the national security dimension.

The essence of fake will be considered, the definition of fake and its importance, I will provide the information on neurofeedback and its achievements, and talk about fake as the essence of the creative process.

Thus, it is common knowledge, that there is a constant risk of using the information as a weapon in the modern technology world, since incomplete communication of the event, providing part of the story or purposefully untrue information equals“abuse” of the information. Therefore, it is of utmost importance whether the content is perceived free from emotions, via facts, with the participation of the parties, who will provide information and what kind of information will be provided. It goes without saying that everybody is biased having a subjective view of any issue. If there is an instruction coupled with this subjective view (for example, in the case of media, political parties, elites, etc) it makes the situation more severe and doubles the risks.

Fake is a challenge of our century, it has different manipulation tools and creates a real threat in our epoch. I think the insight I will provide to the audience will be interesting and probably there will be those willing to participate in the current research.

There are different definitions of information-psychological warfare in scientific circles. On the one hand, informational war is a media war and on the other hand psychological war is a propaganda war. Together, these two directions represent an information-psychological "arsenal" during the war, although there are often cases when they act in collaboration. Where there is informational war, there is also propaganda, that is, psychological war. Here I would like to draw attention to the terms. The term nformational war is the open and closed purposeful informational impact of social, political, ethnic and other systems on each other to profit. Also, informational war means using armed forces and other organizations to gain an informational advantage over the adversary to harm them." For example, the United States of America has had an informational warfare squadron since 1980, and they actively use this resource in military operations. They use various computer programs and devices. In order to confuse the adversary, they often disable electronic networks and need be, enable. A similar method was first used in the war against the Iraq, Persian Gulf. In the same war Dutch hackers stole information, revealing the location of US soldiers. They offered the loot from the Defense Department to the Iraqis. However, the Iraqis thought it was another trick of the Americans and did not agree.