Influencer Marketing: Modern Phenomenon and Development Prospects

Authors

  • Makhmudova Madina Mir-Khojiakbar qizi Bachelor’s degree in Quality Managment at the Moscow Aviation Institute

DOI:

https://doi.org/10.51699/ijbde.v2i12.3023

Keywords:

marketing, digital technologies, digital marketing, influencer marketing

Abstract

Influencer marketing is a marketing strategy based on cooperation with influential personalities in social networks to promote products and services.

This article provides an overview of the current state of influencer marketing, its impact on consumer behavior, and opportunities for future development, aimed at providing the understanding necessary for the effective use of this marketing strategy in today's dynamic business environment.

Downloads

Published

2023-12-06

How to Cite

qizi, M. M. M.-K. . (2023). Influencer Marketing: Modern Phenomenon and Development Prospects. International Journal of Business Diplomacy and Economy, 2(12), 28–30. https://doi.org/10.51699/ijbde.v2i12.3023

Issue

Vol. 2 No. 12 (2023): INTERNATIONAL JOURNAL OF BUSINESS DIPLOMACY AND ECONOMY

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.