Price Differentiation on the Example of the “Hilton” Hotel

Abstract

The main aim of this thesis is to study the price differentiation in organizations, because price is one of the elements of the market, the monetary expression of the value of goods and services. The price is the most important element of the marketing mix, since the achievement of a complex result depends on the price, and the correctly chosen pricing strategy has a long-term and decisive effect on the competitiveness of both hotel products and the entire hotel enterprise.

The pricing strategy is commonly used in the hospitality and service sectors where prices fluctuate a lot such as those airline tickets or hotel accommodations you were looking at in our opening example. It can also be used in industries such as restaurants or establishments with admissions or ticket fees.