Gamification in Business: An Introduction

Authors

  • Matthew N. O. Sadiku Roy G. Perry College of Engineering, Prairie View A&M University, Prairie View, TX, USA
  • Uwakwe C. Chukwu Department of Engineering Technology, South Carolina State University, Orangeburg, SC, USA
  • Abayomi Ajayi-Majebi Department of Manufacturing Engineering, Central State University, P.O. Box 1004, Wilberforce, OH 45384-1004
  • Sarhan M. Musa Roy G. Perry College of Engineering, Prairie View A&M University, Prairie View, TX, USA

DOI:

https://doi.org/10.51699/ijbde.v2i6.2146

Keywords:

games, gamification, business

Abstract

Gamification is a transformation of something into a game. It is the process of incentivizing peoples’ engagement and activities to drive results with game-like mechanics. It aims to bring elements of games into business processes, engage, and facilitate creativity and innovations. It does this by borrowing key concepts from the gaming industry. These concepts include competitiveness, mastery, sociability, achievement, and reward. This paper provides an overview on gamification in business and its applications.

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Published

2023-07-01

How to Cite

Sadiku, M. N. O. ., Chukwu, U. C. ., Ajayi-Majebi , A. ., & Musa, S. M. . (2023). Gamification in Business: An Introduction. International Journal of Business Diplomacy and Economy, 2(6), 155–160. https://doi.org/10.51699/ijbde.v2i6.2146

Issue

Vol. 2 No. 6 (2023): IJBDE

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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