Marketing Strategies and Business Analysis in the Case of Lamborghini Company

Abstract

To provide the foremost alluring extravagance super sports cars we point to uncompromising Quality up to the finest detail. Quality could be a Center competence of Automobili Lamborghini. Vision Design and deliver the foremost solid, engaging and imaginative extravagance super sports cars around the world, with the purpose of surpassing desire of our customer. Commitment Continuous advancement and orientation to Quality measures are the most standards of our everyday work; the premise to realize our targets is the information, advancement and fulfillment of our workers, a process-oriented QM to maximize the client fulfillment and an compelling integration with the Group. Target-Oriented Quality targets are characterized for Regions, Forms and Extend, those incorporate: deliver engaging and solid cars, great benefit and levelheaded, ecologic and secure processes. Staff is the source of the quality and victory of exhibitions, for this reason all Lamborghini workers share obligation of the targets accomplishment.